Decision Management Solution Blog

Next up at PegaWorld was a customer presentation from Vodafone. Vodafone is one of the world’s largest communications companies with 30,000+ employees and 400M customers across 30 countries. They have expanded from consumer mobile telephony to a broader portfolio of services (fixed and mobile, converged, enterprise and consumers).  This change has driven a need to serve multinational customers who have complex portfolios of services on which they rely. It has also changed their competitors, adding new cloud platform companies to their existing telco competitors.

Vodafone created a group to focus on enterprise services. This group has led a business transformation program focused on simplification, standardization, digitization and globalization. This means a greater focus on enterprise capabilities in support of local expertise. And while enterprise is an important new focus, consumers remain important also.

The enterprise delivery capability is about packag

I am attending PegaWorld 2014 and we kicked off with the opening keynotes with a focus on becoming a digital enterprise.  New channels, more devices are driving an unprecedented degree of change according to Alan Trefler, CEO. Organizations must become digital by design, intentionally, focusing on three key areas:

• The power to engage with customers, across channels and over time
• The power to simplify, delivering end to end solutions
• The power to change, responding effectively to a wide range of change drivers

This must be delivered in both a customer and a work context – delivering what customers want (external focus) and understanding how to deliver this from a work perspective (internal focus).  Alan, and Pega, argue that this requires three capabilities:

• Case Management
  More than just a transactional, process context but a more overarching concept that ties together multiple processes (and decisions).

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Fern Halper and I just wrapped up as hosts of the TDWI Solution Summit on Advanced Analytics. We had a great two and a half days with some wonderful case studies, a super-engaged audience and lots of intense 1:1 conversations between attendees, speakers and sponsors. To wrap up Fern and I discussed some of the themes that came up repeatedly during the event and I thought I would quickly summarize them here on the blog:

• Cross-functional teams – with analytics, operations, IT, business all represented- are critical for success in more advanced analytic projects. Don’t add folks to analytic projects after they start, build the cross-functional team at the beginning.
• Make sure you have a clear understanding of the problem you are trying to solve and how you are going to use your analytic results to improve your business. It’s easy to build analytics that can’t be used or won’t help and easy also
  

I am co-hosting the TDWI Solution Summit: Beyond BI to Advanced Analytics for Business Advantage with Fern Halper this week. As host it’s hard for me to write blog posts so you’ll have to make do with my twitter feed – @jamet123. It’s been a great couple of days already with lots of interesting presentations and practical tips for those adopting advanced analytics. I really like the format of these solution summits so I would highly recommend them to you going forward. If you are here and haven’t already found me to say hi, please do so.

Cross-posted from JTonEDM.

I am teaching a live online version of the BPM Institute’s Decision Management and Business Rules 101 class on July 16 and 17th, 1-5pm ET each day.

Decision Management and business rules allow the effective automation of decision-making combined with increased business agility. Adopting decision management and business rules technology improves customer service, enables 1:1 marketing, increases straight through processing and more effectively leverages scarce resources.

This course delivers a proven and standards-based approach to identifying, understanding and automating business decisions. With examples drawn from a variety of industries and use cases, this course emphasizes the modeling of decisions and the importance of managing both decisions and business rules over