Decision Management Solution Blog
Live Tutorial: Decision Modeling with DMN: Extending BPMN to Decisions, Business Rules and Analytics
I am giving a tutorial on Decision Modeling with DMN: Extending BPMN to Decisions, Business Rules and Analytics at this year’s Building Business Capability conference in the afternoon of Sunday November 2.
Decision Modeling has recently been added to the Business Analyst Body of Knowledge® Guide v3 while a new standard, the Decision Model and Notation standard, has also been released. Decision modeling with DMN complements existing process modeling techniques such as those using BPMN, extending process models to fully incorporate business rules and analytics.
Although based on years of experience with business rules and analytics, decision modeling is new to many analysts. This workshop introduces this powerful technique so that business analysts, enterprise architects and all those involved with business rules or analytic projects can use it effectivel
Great Hurwitz Report on Predictive Analytic tools
The Hurwitz Group just published their Victory Index for Predictive Analytics. This is a great report on the core predictive analytic vendors written by Marcia Kaufman and Daniel Kirsch. The report covers Angoss, IBM, Megaputer, Pegasystems, Predixion, RapidMiner, Revolution Analytics, SAS, SAP, StatSoft. The report aims to assess four things about each vendor:
- Vision – how good the company’s strategy for predictive analytics is
- Viability – how sustainable the company’s presence in the market is
- Validity – how customers perceive the technical benefits and capabilities of the company’s product
- Value – how much business value customers achieve with the company’s product
This assessment is based on vendor surveys, vendor s
Alteryx Inspire 14 Influencer Summit – Product General Session
My final session of the event is George Mathew’s General Session on the product and its roadmap. George recapped Alteryx’s laser focus on data analysts – who make up a big chunk of the audience here – and their focus on making the next best decision. It’s great to see the focus on decision-making not just on data and analysis.
George went on to talk about the typical project for a data analyst, often a solo effort with lots of pressure on time and resources. At the same time, he points out, analytics is increasingly differentiating winners. Bain, for instance, found only 4% of companies were really using analytics to drive their business but they were 2x as likely to be a top quartile performer, 3x more likely to act on their decisions and 5x more likely to make good decisions. To deliver the value of analytics in a timely fashion, he says,analysts need better tools – better than spreadsheets, better than web spreadsheets, better th
A Q&A on the role of decision modeling in analytics
Jim Powell just published a Q&A with me on Using Decision Management to Maximize Analytics. We covered a bunch of things:
- What, exactly,is decision management and what does it have to do with advanced analytics?
- What’s the history of decision management – where did it come from and does it work?
- What kind of decisions are we talking about here?
- These are not the decisions people usually focus on with analytics so how can you identify suitable decisions?
- Why do you need a new way to describe the analytic requirements of these decisions?
- <span style="color:
Alteryx Inspire 14 Influencer Summit – A panel of experts
The summit continued with a group of newly certified Alteryx Analytic Certified Experts – ACEs. As always with a panel I will just try and capture a few nuggets in no particular order or structure:
- The combination of Tableau and Alteryx, in geospatial analysis for instance, is more powerful than either independently. In particular Tableau benefits from the data blending capabilities of Alteryx.
- “Win” on day zero with an ability to get benefits from Alteryx almost immediately – creating something valuable without a big upfront cost. It’s got a lot of capabilities but it is focused and easy to learn.
- Iteration is central – can get started quickly with a simple solution and then iterate and improve it quickly. A more agile, iterative environment.
- The users a
Alteryx Inspire 14 Influencer Summit – Partner Strategy
Next up at the Alteryx Influencer Summit a discussion of their partner program and strategy. This strategy has three parts:
- Enable technology partner ecosystem and engage their user base
- Extensibility partners like Qlik, Tableau, Revolution, Salesforce
- Big Data infrastructure partners like Teradata, cloudera, Pivotal, Hortonworks etc.
- Some of these are go to market partners – Qlik, Tableau, Datasift and Revolution – while some have joint account work and some are more just about connectivity.
- Land and expand through VARS – value added resellers
VARs used to be very data-centric, bringing industry-specific data or expertise to the conversation, but increasingly these VARs are also VARs for Tableau and Qlik. - Create large opportunities through SIs and analytic consultants
Both boutique specialty analytic consulting firms and the analytic divisions of big SIs.
This partner
Alteryx Inspire 14 Influencer Summit – Growth Strategy
Next up at the Alteryx Influencer Summit was a discussion of the overall growth strategy from Rick Schultz and Paul Evans (Marketing and Sales). Most of this is under NDA, as you would expect, but Alteryx was willing to discuss how they have been improving their customer acquisition approach:
- A laser focus on the business analyst as their #1 audience to create first users and evangelists.
- A cleaner message around an intuitive workflow for data blending and advanced analytics – deeper business insight in hours not weeks.
- Everything about the web experience was redesigned to focus on this core user and what they might want to do/see to be persuaded
- A big focus on the Tableau community thanks to the heavy overlap between the two tools’ audiences.
- They offered lowered pricing for the designer and increased the transparency of the pricing model.
They have expanded from their initial set of industries (reta
Webinar: 6 Opportunities for Business Improvement with Decision Management
I am giving a webinar at 9am Pacific on June 25 – “6 Opportunities for Business Improvement with Decision Management”
What opportunities are you looking for to improve your business performance? In this webinar you will learn six opportunities that are readily available when you adopt a decision management approach to business rules and predictive analytics. These are opportunities to:
- Simplify business processes and so reduce costs and increase business agility by externalizing decisions from them.
- Increase straight through processing and so reduce costs by applying decision management technologies to automate decisions.
- Increase the speed and accuracy of tactical and managerial decision-making through decision modeling and improved decision support systems.
- Use analytics to eliminate “one size doesn’t really fi
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