Next up at the Alteryx Influencer Summit a discussion of their partner program and strategy. This strategy has three parts:

  • Enable technology partner ecosystem and engage their user base
    • Extensibility partners like Qlik, Tableau, Revolution, Salesforce
    • Big Data infrastructure partners like Teradata, cloudera, Pivotal, Hortonworks etc.
    • Some of these are go to market partners – Qlik, Tableau, Datasift and Revolution – while some have joint account work and some are more just about connectivity.
  • Land and expand through VARS – value added resellers
    VARs used to be very data-centric, bringing industry-specific data or expertise to the conversation, but increasingly these VARs are also VARs for Tableau and Qlik.
  • Create large opportunities through SIs and analytic consultants
    Both boutique specialty analytic consulting firms and the analytic divisions of big SIs.

This partner ecosystem is important to their sales growth and new customers. They continue to target recruitment of new partners including master resellers in a geo, helping partners explicitly generate demand for the joint solution, and educating partners to help them develop revenue.

Their increasing array of partnerships with analytic consultants is also driving larger high ROI deployments. These consultants often start off as small customers with a few internal users. Over time they become partners and drive larger scale deployments to industrialize their own analytic IP and modernize their whole analytic capability. In addition some of these are well established selling large enterprise deals and are beginning to drive large Alteryx sales in this same way.

Cross-posted from JTonEDM.

BOSTON, MA – May 4, 2026 – Blue Polaris announced it has been awarded the North America Winner of the 2026 IBM Partner Plus Awards for the Transformational SaaS Application category at IBM Partner Plus Day during Think 2026. This award celebrates IBM business partners who demonstrated measurable improvements through efficiency, cost savings and productivity through IBM SaaS deployments.

 

“This recognition underscores the meaningful impact and innovation our partners are delivering across the IBM Ecosystem,” said Nicholas Rogers, GM of Americas Ecosystem at IBM. “We are proud to recognize Blue Polaris as a North America winner and celebrate the work they have done to help clients scale and accelerate AI outcomes through IBM services and solutions — over the past year and into the future.”

 

The IBM Partner Plus Awards recognize partners who deliver exceptional impact aligned with IBM’s strategic priorities. Thirty-four winners were selected from hundreds of global submissions across all geographies and seven categories. 

 

Partners eligible to win an award are part of IBM Partner Plus, a program designed to help deepen partners’ technical expertise, accelerate time to market and win with clients with AI and hybrid cloud. For more information on IBM Partner Plus, please visit www.ibm.com/partnerplus.