This is the third of four posts in my series on why not to use executable decision models. Part 1 discussed the difficulty in sustaining business user engagement when using executable models, and part 2 outlined the challenges of reuse and maintenance with executable models.

Reason #3: Analytics and AI

We are using decision models to help companies move to data-driven decision-making. Our clients don’t just want to automate decisions, they want to apply data, analytics, machine learning and AI to those decisions. Most executable models assume that every decision can and should be represented as decision logic. But our experience is that many decisions require a mix of decision logic, human judgment, analytics and AI.

We use decision models as requirements for all these kinds of projects, building a decision model first so we understand the decision-making and only then selecting the appropriate technology(ies). This DecisionsFirst approach focuses on the business problem, not the solution approach and definitely not a specific technology.

We also use the same decision models to orchestrate these different kinds of decision-making, mapping those decision models to the underlying technology (BRMS, Machine Learning platform, predictive analytics workbench, AI platform, etc). This lets SMEs see how these technologies are used together to drive better decisions and lets the business pull all its decision-making technologies together into a single digital decisioning platform.

In the final part of this series I will discuss the concept of a virtual decision hub.

To learn more about our DecisionsFirst approach, contact us and don’t forget to subscribe to our DecisionsFirst Digital Transformation newsletter.

BOSTON, MA May 4, 2026 – Blue Polaris announced it has been awarded the North America Winner of the 2026 IBM Partner Plus Awards for the Transformational SaaS Application category at IBM Partner Plus Day during Think 2026. This award celebrates IBM business partners who demonstrated measurable improvements through efficiency, cost savings and productivity through IBM SaaS deployments.

 

“This recognition underscores the meaningful impact and innovation our partners are delivering across the IBM Ecosystem,” said Nicholas Rogers, GM of Americas Ecosystem at IBM. “We are proud to recognize Blue Polaris as a North America winner and celebrate the work they have done to help clients scale and accelerate AI outcomes through IBM services and solutions — over the past year and into the future.”

 

The IBM Partner Plus Awards recognize partners who deliver exceptional impact aligned with IBM’s strategic priorities. Thirty-four winners were selected from hundreds of global submissions across all geographies and seven categories. 

 

Partners eligible to win an award are part of IBM Partner Plus, a program designed to help deepen partners’ technical expertise, accelerate time to market and win with clients with AI and hybrid cloud. For more information on IBM Partner Plus, please visit www.ibm.com/partnerplus.