by James Taylor | Sep 10, 2013 | Predictive Analytics, Product News
Once you have identified decisions that could usefully be improved by predictive analytics you must develop predictive analytic models for each decision. Each decision is going to require a different predictive analytic model, perhaps several. Some predictive analytic...
by James Taylor | Sep 3, 2013 | Predictive Analytics, Product News
To become predictive, to use predictive analytics to differentiate a software product, you need to identify the decisions that can be made more profitably, more accurately, more precisely or more reliably. Unless the predictive analytics embedded in your product...
by James Taylor | Aug 9, 2013 | Decision Management, Product News
Matt Gershoff, CEO of Conductrics (a product we reviewed here) wrote a nice piece on A/B Testig over at the Analyzing Media blog – It’s all One Big Decision: Testing, Analytics, & Targeting. Matt discusses the role of A/B testing, of predictive analytics and...
by James Taylor | Jun 13, 2013 | Decision Management, Product News
I have just finished up a new white paper on Predictive Analytics in Cloud CRM for KXEN: The use of predictive analytics is increasingly central to CRM processes at B2B and B2C companies. To adopt cloud CRM these companies are demanding cloud-based predictive...
by Meri Gruber | Apr 30, 2013 | Big Data, Business Rules, Decision Management, Platform Technologies Report, Product News
We have updated our Decision Management Systems Platform Technologies Report with six additional vendors: Actian Aha! Software Decisions Informatica Corp. Precog Saffron Technology, Inc. There are also First Look product review updates for: GDS Link Decision...
by Meri Gruber | Apr 29, 2013 | Business Rules, Decision Management, Product News
Organizations like yours are looking to implement a Business Rules Management System (BRMS) to: Provide flexibility at a low cost Automate manual activities to improve staffing ratios Improve repeatability and compliance Reduce maintenance costs Increase transparency...
