by Meri Gruber | Jan 24, 2013 | Decision Management, Predictive Analytics
For most retailers the key to growth is effective marketing and promotions. Making sure that new customers are acquired, existing customers developed and loyal customers retained are central to an effective strategy. Three questions are at the core of this final...
by Meri Gruber | Jan 22, 2013 | Decision Management, Predictive Analytics
Loyal and profitable customers drive top line growth, but fraud losses and other costs can steal away profitability. Every retailer faces the challenge of managing fraud losses while delivering a great customer experience to honest customers. Every retailer worries...
by Meri Gruber | Jan 19, 2013 | Business Re-Design, Business Rules, Decision Management, Predictive Analytics
James has written several articles over on Information Management that offer useful tips on how to get started with decision management, predictive analytics and business rules. Here are a few of my favorites: Where to Begin with Predictive Analytics – learn...
by Meri Gruber | Jan 18, 2013 | Decision Management, Predictive Analytics
Be sure to check out our resource page of free white papers. Here is a selection of our white papers on predictive analytics and decision management: Putting Predictive Analytics to Work – Applying predictive analytics to operational decision making is the next...
by Meri Gruber | Jan 18, 2013 | Decision Management, Predictive Analytics
How do I find my most profitable customers and build deeper relationships with them? How can we predict which products will be most popular among our regular shoppers? How can I build stronger customer loyalty than my competition? The answer to each of these questions...
by Meri Gruber | Jan 13, 2013 | Decision Management, Predictive Analytics
Wednesday, January 30, 2013, 10:00 am PT / 1:00 pm ET Register here. Retailers see tremendous value in business intelligence and real-time analytics as a way to make sense of the vast amount of data they collect. The challenge is determining where to focus their...
