by DMS Marketing | Feb 18, 2021 | Decision Management, Events, Marketing, News
It’s a golden opportunity to ask James (our CEO) your questions on the topic of DECISION AUTOMATION! Here’s how: Next Friday morning, tune in to the live show on IBM ExpertTV, where James Taylor, CEO of Decision Management Solutions, will be answering your questions...
by James Taylor | Aug 29, 2018 | Business Rules, Decision Automation, Decision Management, Decision Modeling, Digital Business, Insurance, Marketing, Predictive Analytics
A key way for insurers to respond to disruption in the insurance market is to more effectively personalize their marketing. Targeting prospects and especially customers with unique, personalized messages is a way for traditional carriers to be “disruptive”. Indeed...
by Meri Gruber | Feb 13, 2018 | Digital Business, Insurance, Marketing
Learn how to deliver data-driven marketing decisions directly into the customer journey. The webinar has taken place. View the presentation and recording here. A next best action pilot delivers data-driven marketing decisions directly into the customer journey. Using...
by James Taylor | Jan 25, 2018 | Business Rules, Decision Automation, Decision Management, Decision Modeling, DecisionsFirst Modeler, Digital Business, DMN, Insurance, Marketing, Predictive Analytics, Strategy
Happy New Year! 2017 saw strong growth in decision management and decision modeling with DMN, especially in claims, underwriting, marketing and origination. Customers increasingly are choosing Decision Management to integrate advanced analytics, business rules and AI...
by Meri Gruber | Nov 6, 2017 | Decision Management, Digital Business, Marketing
Marketers are most effective when they can engage their customers in an ongoing, interactive dialogue. It gives them time to develop a relationship, time to establish the likes and dislikes of an individual, and time to build awareness of their brand and their...
by DMS Team | Oct 24, 2017 | Case Studies, Decision Management, Digital Business, Insurance, Marketing
The webinar has taken place, view the presentation here. Attend this free webinar to learn how you can quickly deploy next best action decisions that deliver the right marketing or customer service message to each customer, each time you interact with them. Learn from...
