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White Paper of the Week: Optimizing Customer Relationships in the Era of Big Data

by James Taylor | Jun 24, 2013 | Decision Management

A new week and a new white paper. This week’s it’s focused on two hot topic – customer relationships and Big Data: Optimizing Customer Relationships in the Era of Big Data Companies face a new and growing challenge – how to fully leverage the benefits of...

Listening, learning and acting in multi-channel marketing

by James Taylor | Jun 21, 2013 | Decision Management, Strategy

A little while back I blogged about Customer Data Platforms and their role in coordinating multiple channels when trying to develop customer-centric marketing solutions. More recently I caught up with Provenir – a company I know from its risk-centric decisioning...

Another tip for creating useful visualizations

by James Taylor | Jun 21, 2013 | Decision Management

The folks at Tableau have a nice little white paper 10 Tips to Create Useful & Beautiful Visualizations (registration required). Many of these are pretty straightforward, if still valuable reminders of best practice. I particularly liked Tip #1 – “tell...

From the archives: What, exactly, do you mean by business rules?

by James Taylor | Jun 18, 2013 | Decision Management

Someone pointed out an old post of mine recently and, as they said it was particularly useful to them, I thought I would re-post it: Scott Cleveland had an interesting post this week on the single greatest benefit of BPM that included the information that 17% thought...

White Paper of the Week: Putting Predictive Analytics to Work

by James Taylor | Jun 17, 2013 | Decision Management

A new week and a new white paper. This week’s is one of our classics, Putting Predictive Analytics to Work Applying predictive analytics to operational decision making is the next wave of business innovation. Operational decisions drive interactions and determine the...

Live Event: BBC2013 Tutorial: Using Big Data Analytics to Improve Business Results

by James Taylor | Jun 14, 2013 | Decision Management

I am giving a tutorial at Building Business Capability 2013 on Using Big Data Analytics to Improve Business Results on Tuesday November 12 at 1:30pm Pacific As organizations invest in Big Data infrastructure they are looking for ways to show a return on this...
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