Nice article on A/B Testing

Matt Gershoff, CEO of Conductrics (a product we reviewed here) wrote a nice piece on A/B Testig over at the Analyzing Media blog – It’s all One Big Decision: Testing, Analytics, & Targeting. Matt discusses the role of A/B testing, of predictive analytics and...

Decision Management Solutions at BBC 2013

We will be at the Building Business Capability (BBC 2013) Conference in Las Vegas November 11-15, 2013. Use discount code DMSBBCLV1320 for 20% off Passport passes. Tuesday, November 12 at 1:30pm Register for James’ tutorial on “Modeling Decisions to Put...