The Blue Polaris Blog
Moving to Real-Time Analytic Decision Making with Decision Management
I presented today at the TDWI Executive Summit in San Diego on Moving to Real-Time Analytic Decision Making with Decision Management and I thought I would post a few thoughts. The right time to make a decision is increasingly in real time – customers want responses in real time, supply chains must adapt to disruption […]
White Paper of the Week: Transforming Retail Marketing with Predictive Analytics
The white paper of the week this week is Transforming Retail Marketing with Predictive Analytics Retailers need to develop a loyal customer base and market effectively to them. But customers increasingly shop in multiple channels and formats, and have more choices than ever before. Using analytics to target customers with personalized marketing can transform the retail […]
A Practitioner Speaks: Requirements for analytic projects
Continuing to expand on the questions I asked Andrea Scarso co-founder and COO of MoneyFarm when I interviewed him I wanted to focus on the question “How, specifically, do you develop requirements for analytic projects?” “In my opinion, it is paramount to start from the single and specific decision needed. Then, with a top-down process, to analyze its component elements: hard data, […]
A Practitioner Speaks: Top challenges for analytic professionals
One of the questions I asked Andrea Scarso co-founder and COO of MoneyFarm when I interviewed him was “In your experience what are some of the top challenges for analytic professionals in terms of maximizing the business impact of what they do?” In this post I’ll take a couple of his comments and expand on them […]
White Paper of the Week: Becoming a Decision-Centric Enterprise
The white paper of the week this week is Becoming a Decision-Centric Enterprise Organisations face many challenges in today’s business climate. Organisations whose success or failure is determined by the decisions they make are handicapped by systems that are centered on processes or functions. As a result, these organisations struggle to improve business productivity while […]
Nice article on A/B Testing
Matt Gershoff, CEO of Conductrics (a product we reviewed here) wrote a nice piece on A/B Testig over at the Analyzing Media blog – It’s all One Big Decision: Testing, Analytics, & Targeting. Matt discusses the role of A/B testing, of predictive analytics and of optimization in a nice, straightforward piece. Well worth reading. I wrote […]
Newsletter: Why Analytics Projects need Decision AND Process Thinking
We recently sent out a newsletter “Why Analytics Projects need Decision AND Process Thinking” explaining why we see value in modeling both processes and decisions when it comes to analytic projects. Identifying decisions in business processes doesn’t define decision making. Processes may how when decisions are made. who makes decisions. what information they use an even […]
Decision Management Solutions at BBC 2013
We will be at the Building Business Capability (BBC 2013) Conference in Las Vegas November 11-15, 2013. Use discount code DMSBBCLV1320 for 20% off Passport passes. Tuesday, November 12 at 1:30pm Register for James’ tutorial on “Modeling Decisions to Put Big Data Analytics to Work Improving Business Results” Wednesday, November 13, 2013 at 2:00 p.m. We […]
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