The Blue Polaris Blog
Rexer Data Mining Survey 2013
Karl Rexer just published his summary of this year’s Rexer Data Mining survey. As always there’s lots of good information but here are my favorite takeaways:
- As in our own work on Predictive Analytics in the Cloud, the survey fond that a focus on customers and on customer experience/engagement was top of mind. CRM/Marketing is still the number one area in which data mining is applied.
- The survey has seen a steady increase in the use of text mining over recent years and the use of text mining in customer service saw big jumps this year. This too matches our experience when surveying about what data feeds predictive analytic models.
- Not a lot of use of Big Data with few data miners reporting a Big Data program and not much increase in dataset size. We did notice that experienced teams, those with positive results from predictive analyti
White Paper of the Week: Putting Predictive Analytics to Work 2014
This week’s white paper is Putting Predictive Analytics to Work
We have recently updated this white paper on using Decision Management to make your operational systems analytical and improve customer treatment.
Applying predictive analytics to operational decision making is the next wave of business innovation. Operational decisions drive interactions and determine the actions taken by an organization. Operational decisions are critical to how an organization treats, and is perceived by, its customers, its partners and its suppliers. Decision Management is the framework needed to fully exploit this opportunity.
You can get this white paper, and others, on our white paper download page. If you need some help getting started with Predictive Analytics or Decision Man
Oracle BIWA Summit: Big Data, Little Decisions: Using Decision Management to improve operations
I am giving the opening keynote at the Oracle BIWA Summit 2014 in Redwood Shores, California. I will be speaking on “Big Data, Little Decisions: Using Decision Management Systems to improve day to day operations” at 8:45am on January 14.
As companies invest in Big Data infrastructure they are looking for ways to show a return on that data. Using business analytics to put this data to work improving decision-making is central to success. But which decisions should be the focus and how will you show improvement? In this session, I will discuss the importance of day-to-day operational decisions, show how these are critical to business success and show how to use Decision Management Systems and big data-powered business analytics to improve them.
You can get more inform
UCI Extension Defining Business Goals for Predictive Analytics – Winter 2014 enrollment open
I have been giving a class on Defining Business Goals for Predictive Analytics as part of the University of California Irvine Extension’s Predictive Analytics Certificate program. Predictive analytics can be used to seek out increasingly small margins and understand a company’s customers, products, channels, partners, and more. However, predictive analytics is only part of the […]
Predictive Analytics World 2014: Predictive Analytics in the Cloud: Use Cases and Trends
I am speaking on Predictive Analytics in the Cloud: Use Cases and Trends at Predictive Analytics World San Francisco 2014. Predictive analytics are the most effective way to put Big Data to work. Cloud technologies both deliver new data sources and provide a scalable, pervasive platform for analytics. The intersection is creating new opportunities for value […]
White Paper of the Week: Responsive Customer Engagement in Banking
This week’s white paper of the week is “Responsive Customer Engagement in Banking:” Relevance, real-time and recency drive improved customer engagement. Banks are facing new competitive dynamics, increasing regulatory requirements, and more demanding customers. Building share of wallet with existing customers is critical to future growth. Banks must create responsive customer engagement by delivering relevant […]
Clearly defined objectives for predictive analytic projects
There was a great article in Predictive Analytics Times recently by my friend Dean Abbott – A Good Business Objective Beats a Good Algorithm. Dean, like me, talks about the importance of the “three legged stool” of business, analytics and IT. But it was the title that particularly struck me. As Dean says, it’s easy to […]
Big Data in the Operational World Requires a Different Mind-Set: A Spotlight Q&A
I had a great conversation with Claudia Imhoff at the Teradata Partners conference recently on “Big Data in the Operational World Requires a Different Mind-Set.” BeyeNetwork has recently published the transcript of our conversation here and the original podcast is available here.
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