The Blue Polaris Blog
White Paper of the Week: The Case for Centralized Customer Decisioning
This week’s white paper is an oldie but goodie – The Case for Centralized Customer Decisioning An Imperative for Every Channel, Every Interaction Marketing understands customers better than any other single group, and should own customer treatment decisions.As marketers strive for a genuine dialogue with their customers, an interactive and personalized experience that builds brand and […]
MITSloan Article: Four Traps of Predictive Analytics
Michael Fitzgerald wrote a great piece of the MIT Sloan Management Review this week – The Four Traps of Predictive Analytics. Michael saw me present at an event for Predixion in Boston and then went on to chat with me a couple of times. It’s a great piece, highlighting four critical issues around predictive analytics: The […]
Decision Management at the Building Business Capability Conference 2014
Join us at the Building Business Capability Conference (@BBCapability) in Fort Lauderdale in November for a pre-conference tutorial on Decision Modeling with DMN and a case study presentation on Decision-Centric Dashboards with DMN with Assure Corporation. Decision Modeling with DMN: Extending BPMN to Decisions, Business Rules and Analytics This workshop introduces the powerful technique of […]
Business Insights through Big Data
Gagan Saxena (@gagan_s) will be speaking on Business Insights through Big Data – Improve Decision Making Capabilities by Effectively Analyzing Big Data at the upcoming Predictive Analytics and Business Insights 2014 conference in Philadelphia, PA on September 22, 2014, 11:00 am EDT, Track B. Click here for more information and registration.
Some thoughts on KDNuggets’ top trends ahead of Strata Hadoop NYC
Gregory over at KDNuggets had an interesting post with some Top Analytics and Big Data trends ahead of Strata Hadoop NYC Conference based on input from their readers. Three trends struck me: The challenge of communicating complex analyses to non-technical clients/partners We are having increasing success using logical decision models to show how data and analytics drive better […]
Interview on Ugly Research – Interview Wednesday: James Taylor on decision management, analytics, and evidence.
Interview Wednesday: James Taylor on decision management, analytics, and evidence. Tracy Altman (@EvidenceSoup), who I interviewed here, interviewed me for her blog recently. We talked decisions, decision management and analytics. You can find the interview on theEvidence Soup blog here. Enjoy.
Decision Management and a business perspective on Big Data
Check out this article – Business leaders need Rs not Vs: The 5 Rs of Big Data. I met Merritt,the author, at the TDWI Solution Summit on Advanced Analytics this spring. In the post, and in his subsequent work, he makes some great points. I really like his 5Rs and think they illustrate the power of […]
Seth Godin: No Analytics without Action!
One of my students at UCI pointed me to this great Seth Godin post: Don’t measure anything unless the data helps you make a better decision or change your actions. If you’re not prepared to change your diet or your workouts, don’t get on the scale. Seth’s always worth listening too (I regularly quote his […]
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