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Use Decision Management Systems to Focus Marketing on Actions Not Just Offers

by Meri Gruber | May 14, 2013 | Business Rules, Platform Technologies Report, Predictive Analytics

Here is an excerpt from our Decision Management Systems Platform Technologies Report on Marketing: The use of Decision Management Systems to focus marketing efforts more effectively is becoming increasingly common as the cost of building and operating Decision...

Predictive analytics sounds great, but how will it help our business run better?

by Meri Gruber | May 14, 2013 | Decision Management, Predictive Analytics

The power of predictive analytics is the power to improve decision making at every level: strategic, tactical and operational. Organizations like yours are looking to: Identify and exploit opportunities to cross-sell and up-sell customers Retain more customers of the...

Decision Management Systems Platform Technologies Report V3U4 Update

by Meri Gruber | Apr 30, 2013 | Big Data, Business Rules, Decision Management, Platform Technologies Report, Product News

We have updated our Decision Management Systems Platform Technologies Report with  six additional vendors: Actian Aha! Software Decisions Informatica Corp. Precog Saffron Technology, Inc. There are also First Look product review updates for: GDS Link Decision...

First Business Rules Project?

by Meri Gruber | Apr 29, 2013 | Business Rules, Decision Management, Product News

Organizations like yours are looking to implement a Business Rules Management System (BRMS) to: Provide flexibility at a low cost Automate manual activities to improve staffing ratios Improve repeatability and compliance Reduce maintenance costs Increase transparency...

Decision Management Systems Effectively Manage GRC

by Meri Gruber | Apr 23, 2013 | Business Rules, Decision Management, Platform Technologies Report, Predictive Analytics

Here is an excerpt from our Decision Management Systems Platform Technologies Report on GRC: Governance, Risk and Compliance is a broad topic that is a serious area of focus in many regulated industries. Ensuring that everything is done according the regulations,...
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