I have just finished up a new white paper on Predictive Analytics in Cloud CRM for KXEN:
The use of predictive analytics is increasingly central to CRM processes at B2B and B2C companies. To adopt cloud CRM these companies are demanding cloud-based predictive applications.
This paper discusses both the general use case for predictive analytics in cloud CRM and the specifics of KXEN’s Predictive Cloud™ applications (reviewed here). You can download the white paper from KXEN’s site here.